TORONTO, November 17, 2020 – Today, the James B. Beam Distilling Co. announces the re-release of Old Tub®, an unfiltered, 100-proof bonded bourbon inspired by the oldest brand from the Beam family. This limited-edition throwback will be available across Canada starting in mid-November, with an offering that celebrates bourbon's true, rustic character.
Reminiscent of the world's oldest bourbons, Old Tub is distilled without carbon or chill filtration to showcase its unique qualities. Just like its original recipe, the liquid is quality screened and forced through a dense filter to remove barrel wood during distillation, resulting in a bonded bourbon with a full-bodied authentic flavour.
This limited-edition expression is a nostalgic nod to where it all began for the Beam family over 140 years ago in Bardstown, KY, which is otherwise known as the Bourbon Capital of the World. Old Tub boasts a highly unique flavour, with tasting notes that include oak, complemented along with grain and a warm caramel. It has a lingering colour of golden citrine gemstone with shades of honey and an aroma that carries initial waves of oak followed by vanilla and grain.
"We're taking bourbon lovers back in time and making a delicious bourbon true to the way my ancestors intended over 140 years ago, when Old Tub was first crafted," said Fred Noe, seventh generation master distiller. "I'm excited to share this one-of-a-kind liquid with our fans and provide a bit of authenticity and nostalgia as we head towards another 225 years in the bourbon industry."
Old Tub is best enjoyed neat or in classic cocktails like an Old Fashioned or a Brown Derby, which includes bourbon, grapefruit juice and honey syrup. It will be available for a limited time at select retailers nationwide for a suggested retail price of $44.99 for 750mL (prices to vary based on market).
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About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Drink Smart®
Old Tub® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol.
©2020 James B. Beam Distilling Co., Clermont, KY
SOURCE Beam Suntory, Inc.
Related Links
http://www.beamsuntory.com
https://www.jimbeam.com/en/bourbons/jim-beam-old-tub
